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College Sports “King of NIL” is expanding its affiliation deals with a small HBCU.

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 Less than three weeks after the NCAA allowed athletes to take advantage of their names, images and similarities on July 1, Alabama football coach Nick Saban announced: “Our quarterbacks are already here. Atheist numbers have been reached “(approximately” in 1 million endorsements, he said, maybe with a little more enthusiasm.


 

But perhaps the most marketed player in college sports – 69 overall over the past year – is not a Crimson Tide signal caller. Nor is it the defensive end of the LSU Tigers Cornerback or the Michigan Wolverines or the Duke Blue Devils power forward in this case.

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